Our Marketing

At Visit Kent we take great pride in our marketing strategy, and strive to achieve standout results in what is a highly competitive marketplace. Each year more than 80% of our income is spent on delivering our core marketing activity. Now than ever before, Kent has a fresh, contemporary story to tell. Our marketing strategy is – and will continue to be – underpinned by rigorous research so that we can anticipate and meet trends and needs.

We aim both to retain our traditional visitors to Kent and attract new segments so to continue to extend the valuable ‘Garden of England’ brand. Strong image-led campaigns, powerful marketing, innovative PR, use of new technologies and social media will extend our reach, bring to life the county, alter perceptions and inspire visitors to come and to stay.

Use the menu options to find out more about our marketing programme.