About Us

Tourism contributes £3.6 billion to the Kent  economy and supports more than 72,000 jobs (Cambridge Economic Impact Survey 2015).

Tourism in Kent has never experienced the benefits of substantial national and regional government funding. As a result of this, Visit Kent formed in 2002, developing a collaborative approach in order to fund its operation. What has emerged is a public/private sector partnership supported by Kent County Council, Medway Council, the District and Borough Councils, and the leading private sector tourism businesses.

Research demonstrates that Kent has a clear and strong identity that is recognised by its residents, its businesses and visitors. It has a strong tourism product with rich heritage, areas of outstanding natural beauty, iconic chalk cliff coastline and blue flag beaches, quality local produce and a vibrant cultural and arts offer. There is a cohesive business base of varied and distinctive tourism interests including historic houses, attractions, accommodation providers, transport operators, catering suppliers and retail - all working together within Visit Kent. In addition, the industry has always enjoyed strong local political leadership and support. It is this shared identity and focus that helps Visit Kent to deliver an ambitious tourism strategy for the benefit of all.

Visit Kent has brought its local authorities and businesses together to bid successfully for many European funding programmes worth millions of Euros; to run innovative marketing campaigns and to drive forward major new initiatives such as the first Greeter programme in Europe and the popular Big Weekend showcasing our industry to local residents and gaining support from local Kent people as ambassadors. 








  Kent Contemporary London Advertising Campaign

It is not all about marketing, thought, as Visit Kent offers tourism businesses access to a sector-specific B2B support network. This includes free business advice from our Quality Programme team, subsidised training courses in both classroom and online formats, a monthly Business Barometer to track how the Kent tourism industry is performing and allow peer benchmarking, networking events and masterclasses, a B2B website and much more.

Visit Kent takes a lead in the place-making agenda for the county. Through discussions with key stakeholders, it has developed a brand strategy around 'the Garden of England' proposition and has influenced the recognition of tourism in key planning, regeneration and economic development strategies. It also takes a proactive role in securing hotel investment, supporting the growing cultural and leisure offer, getting improvements in infrastructure and signage management.

Visit Kent interacts at a regional and national level with VisitEngland and VisitBritain. It has won several awards for its work and has been acknowledged as one of the leading DMO's in England by Visit England. Its Chairman is Jonathan Neame, and its Chief Executive is Sandra Matthews Marsh MBE, who is also a Family Holiday Association Ambassador and a regular speaker at national and regional conferences and events.

Visit Kent strives to be adaptable in its delivery and business model and has remained flexible in its response to changes in the market, within the sector it serves and to the wider tourism infrastructure.