The Kent Big Weekend

The Kent Big Weekend 2018 took place in March, offering Kent residents the chance to win thousands of free tickets and days out to attractions across the county. The Big Weekend is all about giving Kent residents the chance to discover – or rediscover – the array of fantastic things to see and do on their doorstep, and encouraging them to spread the word about their county. This word of mouth recommendation is priceless and participants tell us that as a result of taking part in the Big Weekend they are highly likely to return with friends or relatives in the future and to explore more attractions in the area. Businesses also reported an increase in secondary spend.

Every year, we invite all attractions and tourism businesses across Kent to take part in this campaign by offering free entry to attractions or experiences (such as afternoon tea or a guided tour). The 2018 event had 130 attractions participating and nearly 233,000 ticket applications for around 35,000 tickets. Research shows that following the event 87% of participant would visit more places in Kent as a result of Big Weekend while 99% would be proud to show their friends and family around the county. As part of English Tourism Week, the Big Weekend helps to raise the profile of tourism as an important sector in the local economy and gain the support of the local community. 

FREQUENTLY ASKED QUESTIONS

HOW TO REGISTER YOUR BUSINESS AND SUBMIT TICKETS FOR THE BIG WEEKEND

TOOLKITS

KEY DATES

  • TBC- You must ensure all your online listing – including ticket offers, your attraction information and images are up to date by this date
  • TBC – Public ballot for tickets opens
  • TBC - 11thMarch - Publicity drive from Visit Kent and participating attractions
  • TBC – Public ballot closes
  • TBC - Winners are informed
  • TBC - Returned tickets are added to the website
  • TBC - All returns are finalised
  • TBC - Final list of winners sent to attractions
  • TBC - Big Weekend takes place 

kent Big weekend Logos and postcards

Key Information

Please help promote the Big Weekend on your website or blog, just include the following information:

  • Register for tickets at www.kentbigweekend.co.uk
  • Two tickets per household will be allocated by ballot to the lucky winners, although some family tickets will be available as well.
  • The event is organised by Visit Kent
  • The aim of Big Weekend is to encourage local residents to discover and experience the many wonderful attractions and activities available in their home county – and to spread the word to others
  • Big Weekend takes place during national English Tourism Week

If you have any PR queries around Kent Big Weekend, please  contact Visit Kent PR Manager Sinead Hanna on sinead.hanna@visitkent.co.uk  

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