Summer in Kent

THE BACKGROUND 

Launched in 2010, Visit Kent's award-winning annual London marketing campaign (formerly named Kent Contemporary) has aimed to reposition Kent with the London audience, building on awareness of what the county has to offer whilst being able to surprise and delight in new ways. Over the past nine years the campaign has featured dramatic, contemporary images of Kent attractions and destinations that were designed to challenge perceptions of Kent, invite the question “where is that?” and inspire more day trips and short breaks.

THE OPPORTUNITY 

Visit Kent’s marketing strategy, along with this campaign, has shifted significantly over the last two years to incorporate much more digital activity, and further creative content. Experienceled marketing campaigns that incorporate greater levels of personalisation are what modern travelers – of all age groups – are now expecting from us as destinations.

In 2018 Kent Contemporary incorporated video as a new strand of activity, and saw significantly strong results from this.

The campaign now finds itself at an exciting stage, with the opportunity for a step-change and fresh approach to campaign activity in-line with visitor trends, new digital opportunities and developments in Visit Kent's wider Visitor First strategy.

Visit Kent is inviting partners to be a part of this exciting experiential, video-led summer campaign for summer 2019.

GET INVOLVED 

The Summer in Kent campaign (formerly called Kent Contemporary) now finds itself at an exciting stage, with the opportunity for a step-change and fresh approach to campaign activity in-line with visitor trends, new digital opportunities and developments in our wider Visitor First strategy. We are inviting our partners to be a part of this exciting experiential, video-led summer campaign for summer 2019, and hope that you will find the partnership proposal below useful in understanding the aims and opportunities for this year’s activity.

If you are interested in getting involved with 2019's campaign, or have any questions on this, please contact Jim or Lana directly to express your interest or confirm participation. 

 

CLICK HERE TO DOWNLOAD THE PROPOSAL