Kent Contemporary Summer Campaign 2017

Kent Contemporary is Visit Kent’s annual summer brand campaign that positions the county as the Garden of England for the 21st century. We do this by building on an existing awareness of what the county and its key attractions have to offer, and then surprising and delighting the public with striking images that offer a unique perspective of Kent. 

We have worked with our Kent partners and M&C Saatchi to create this year’s campaign artwork, including a witty new tone of voice, which can be viewed here.

Outdoor Advertising:
We enlisted London media agency AKA to deliver the advertising campaign. The campaign is executed using the powerful advertising images of Kent across London and the South East's rail and tube network including spectacular large format digital screens at London Victoria and London Liverpool Street train station. The campaign is further supported by posters at Southeastern stations and on Eurotunnel trains.

Digital Advertising:
For the second time, the campaign will be supported by animated digital adverts across websites such as Trip Advisor, National Rail and TFL. We also have a substantial social media and digital presence including PPC, promoted posts across Facebook, Twitter and Instagram and a brand new landing page on the Visit Kent website: https://www.visitkent.co.uk/kent-is-calling-you/

Social Media:
User generated content and competitions are important to engage audiences and increase word of mouth. For this reason, we will be launching a number of fun, interactive competitions and quiz's throughout the summer for members of the public to get involved with. More information on this activity to follow!

Our partners:

  • English Heritage (Dover Castle)
  • Folkestone Artworks
  • Shepherd Neame (Zetland Arms) 
  • Thanet District Council (Viking Bay and Ramsgate Harbour)
  • Medway Council and The Historic Dockyard, Chatham
  • Hever Castle
  • Canterbury
  • Southeastern

Research & Evaluation:
This year we have commissioned a research project to evaluate the campaign using the same methodology as 2016. This will be supplemented by the metrics we obtain from our media agency including detailed data on all social media and digital advertising, as well as metric from our own digital channels.