Our Strategy

Our overall vision is simple - we want Kent to be the first choice destination for day visits and short breaks in the UK. We meet this challenge by working together with our private and public sector partners to make our county stand out in the market place, to harness all investment opportunities and enhance our visitor offer.

OUR KEY MEASURABLE OBJECTIVES ARE:

  • To increase day and short break visits to Kent
  • To encourage visitors to use ‘green’ transport for environmental benefits (and increase public transport borne visitors to destinations and attractions)
  • To promote Kent as a good value destination

OUR TARGET MARKETS:

  • Domestic with focus on: Kent Residents and the Visiting Friends and Relative (VFR) Market and Londoners (and those visiting the capital)
  • Near Europeans (France, Belgium, Netherlands and Germany)
  • Overseas Visitor Day Trips Out of London – looking for that quintessential English experience as part of their visit
  • Media
  • Travel Trade