Marketing
Kent’s tourism industry touches everyone – visitors, residents and employees. It’s one of the few industries that is active across every part of the county. It is one of Kent’s largest employers, supporting over 63,000 jobs and providing a significant source of employment for those unable to work full-time. The visitor economy is worth £3.2bn a year to Kent, supporting thousands of businesses and seriously impacting on the performance of supplier industries including farming, transport, retailing, sport, museums and galleries, the theatre and other performing arts.
At Visit Kent we are acutely aware that our marketing strategy needs to achieve huge standout in what is a highly competitive marketplace and each year over 80% of our income is spent on delivering our core marketing activity.
More so now than ever before, Kent has a fresh, contemporary story to tell. Our marketing strategy is – and will continue to be – underpinned by rigorous research so that we can anticipate and meet trends and needs.
We aim both to retain our traditional visitors to Kent and attract new segments so continue to extend the valuable ‘Garden of England’ brand and work to reposition Kent as a destination through our exciting new campaign called ‘Kent Contemporary’. Strong image-led branding, powerful marketing, innovative PR, use of new technologies and social media will extend our reach, bring to life the county, alter perceptions and inspire visitors to come and to stay.
Please scroll through the menu options on the left to find out more about our marketing activity.