Campaigns
Our Marketing Team run a number of themed marketing campaigns throughout the year. Campaigns vary in size and budget but all target specific markets with the aim of bringing visitors into the county.
Follow the links below for more information on our marketing activity:
Kent Contemporary
Our brand campaign dedicated to repositioning Kent as a contemporary, forward looking and engaging visitor destination, shifting traditional perceptions of the ‘Garden of England’ into the 21st Century using stunning visual photography enhance this message.
2FOR1
Running for its fourth consecutive year our highly successful 2FOR1 campaign offers discounted entry into a variety of Kent’s top venues (the campaign is run in partnership with Southeastern, Stagecoach and Arriva)
International Campaign
We actively target the near European markets of France, Belgium, Netherlands and Germany and thanks to our successful “GREET” and “CAST” Interreg bids our international is now much enhanced.
My Kent
We have made a brave step in the world of destination marketing! Rather than presenting potential visitors with “official” tourist information about the county we have passed the promotional power over to our residents and past visitors and given them the user generated content website www.mykent.co.uk
Golf
Building on the legacy of The Open in 2011 our golf campaign continues with a number of specific activities all aimed at raising the profile of Kent as a golfing destination.