My Kent
We have made a brave step in the world of destination marketing!
www.mykent.co.uk is the user generated content website which was initially built to support the stories of the characters featured in the Kent Contemporary campaign. The site has since grown (and will continue to grow) beyond just the characters in the campaign and gives residents (and past visitors) a platform to share their enthusiasm for the county. The site contains information from official “Faces of Kent”, as well as word of mouth recommendations from residents and visitors, inspirational images and moving footage.
Rather than presenting potential visitors with “official” tourist information about the county where it has complete control over the content, mykent.co.uk passes on the promotional power to its residents. Kent’s 1.36 million residents are being asked to share their pride and passion for the county, through providing inspirational stories, by highlighting hidden gems and by sharing inside information in order to generate more visitors into the region.
By encouraging local people to feature in the campaign we hope to add value to the message that Kent is an attractive and diverse tourism destination.
The annual My Kent Big Weekend campaign, offering free tickets for Kent residents to local attractions, has been developed as a sub-site of My Kent, using technologies and infrastructure already developed for www.mykent.co.uk and giving continuity through the ‘discovering your county’ concept.