London

£1 million London Campaign capturing the market on our doorstep

 

The major part of our domestic campaign activity is the push into the London market to stimulate short breaks and day trips with our marketing partner Southeastern.

2009 sees the campaign enter it’s third year and, taking into account the economic downturn, is more tactical than ever before, leading on great 2FOR1 offers for visiting Kent attractions, accommodation, shopping and restaurants.  The offers are available to anyone travelling by rail with Southeastern.

The London campaign is predominately an above-the-line campaign and is backed by sophisticated e-marketing, website development and PR.

Throughout the summer of 2009 Kent will be marketed heavily across the following platforms:

  • 48-sheet highlight poster sites at London Victoria and London Charing Cross
  • 6-sheet digital posters across the London Underground network
  • Tube card panels across the London Underground network
  • Heart FM radio
  • Poster sites across the Southeastern network
  • 16-page brochure containing over 40 2FOR1 offers for Kent
  • Dedicated campaign website – www.visitkentbyrail.co.uk – with over 50 special offers for visiting Kent

View the campaign creative: