Core Marketing - Travel Trade
Our award winning trade team proactively targets the domestic and international travel trade markets to ensure maximum coverage for Kent.
We work continuously to build with key travel trade accounts across the UK, near Europe and the USA. Our team are proactive in meeting the requirements of the trade (including offering familiarisation visits, sample itineraries and images for their brochures) and the ongoing activity is proving fruitful as the Kent product is continuing to grow in appeal and feature in more and more programmes.
Trade activity includes:
- Dedicated website for the travel trade providing useful information including itinerary suggestions, group discounts and coach parking - www.visitkent.co.uk/trade
- Group Travel Guide to Kent, produced in association with Group Travel Organiser Magazine
- Quarterly enewsletter programme
- Familiarisation visits around the county
- Membership of key associations including UKInbound, European Tour Operators Association (ETOA), Coach Tourism Council (CTC) and Group Travel Organisers Association (GTOA)
- Attendance at exhibitions and networking events including Best of Britain and Ireland (BOBI), Britain and Ireland Marketplace (BIM), Destination Britain North America (DEBNA) and RDA
- An “Explore our Garden in 2012” leaflet has been produced specially for the trade to highlight not only that Kent is a ideal base for group visiting the Games but the many other events taking place throughout the year, including Dickens Bicentenary and the Diamond Jubilee.
If you are a member of the travel trade please visit our website www.visitkent.co.uk/trade
If you would like more information about working with the travel trade please contact Steph at stephanie.blackwellgraham@visitkent.co.uk