Business Barometer
The Business Barometer is a monthly snapshot of tourism business performance in Kent. Over 50 attractions, 200 accommodation providers, 20 conference venues, 5 cross channel carriers and 16 Tourist Information Centres submit their figures to Visit Kent on a confidential basis. This confidentiality enables businesses to report on the issues affecting their results allowing them to benchmark and react quickly to market conditions.
Click on the appropriate year in the left hand column on this page for back copies. The Barometer is issued on average 6 weeks after the month end.
Business Barometer
The monthly 'snapshot' of business performance in Kent
Business Barometer Headlines
A mild November produced an increase in both day and staying visitors to Kent compared to 2010.
Issues in the Industry
VICs experienced a range of results from 34% down to 129% up, as they experienced a range of changes in hours, structure and location over the past year.