The Kent Big Weekend

The Kent Big Weekend 2018 takes place on 24th and 25th March, offering Kent residents the chance to win thousands of free tickets and days out to attractions across the county. The Big Weekend is all about giving Kent residents the chance to discover – or rediscover – the array of fantastic things to see and do on their doorstep, and encouraging them to spread the word about their county. This word of mouth recommendation is priceless and participants tell us that as a result of taking part in the Big Weekend they are highly likely to return with friends or relatives in the future and to explore more attractions in the area. Businesses also reported an increase in secondary spend.

Every year, we invite all attractions and tourism businesses across Kent to take part in this campaign by offering free entry to attractions or experiences (such as afternoon tea or a guided tour). The 2017 event broke all previous records with 116 attractions donating more than 22,173 pairs of tickets, and there were more than 184,000 applications for tickets. During the campaign the website received more tham 1 million page views, our tweets reached 601.1k people and press coverage reached over 1 million people, providing all participating businesses with fantastic free exposure.

To take part you must register your business and ticket allocation before 12th January 2018. If your business took part last year you'll just need to log in and update your details. If you're new to the Big Weekend, you'll need to register your business before you can submit your ticket allocation. You can find more information about this in the frequently asked questions and instructions on how to submit tickets documents below.





KEy dates

  • 12th January -  You must ensure all your online listing – including ticket offers, your attraction information and images are up to date by this date
  • 8th February – Public ballot for tickets opens
  • 8th February - 11thMarch - Publicity drive from Visit Kent and participating attractions
  • 11th March – Public ballot closes
  • 12th March - Winners are informed
  • 12th - 18th March - Returned tickets are added to the website
  • 19th March - All returns are finalised
  • 22nd March - Final list of winners sent to attractions
  • 24th - 25th March - Big Weekend takes place 

kent Big weekend Logos and postcards

Key Information

Please help promote the Big Weekend on your website or blog, just include the following information:

  • Kent Big Weekend takes place 24th and 25th March 2018
  • Register for tickets at
  • Registration opens 8th February and closes 11th March. Two tickets per household will be allocated by ballot to the lucky winners, although some family tickets will be available as well.
  • The event is organised by Visit Kent
  • The aim of Big Weekend is to encourage local residents to discover and experience the many wonderful attractions and activities available in their home county – and to spread the word to others
  • Big Weekend takes place during national English Tourism Week
  • #kentbigweekend18

If you have any PR queries around Kent Big Weekend, please  contact Visit Kent PR Manager Sinead Hanna on