My Kent Big Weekend 2012

Don’t Miss Out – Sign Up Today!

The fifth My Kent Big Weekend (previously Big Day Out), a dedicated promotion of local attractions for local people, was a great success.  Next year's My Kent Big Weekend, over the weekend of 17th and 18th March 2012, is celebrating Kent’s unique and diverse tourism attractions by offering thousands of FREE tickets to a wide range of places. This is a special day for residents so that they can experience at first hand all that their county has to offer them, their friends and family.

The 2012 event is a week earlier than in previous years as it will be the culmination of the new England Tourism Week.

85% of local residents who participate rated it as excellent, 73% said they would visit the attraction again and 93% would recommend it to Friends and Family.

So don’t miss your chance to get involved in a unique opportunity to promote yourself to local residents and take part in a campaign that regularly generates 100,000 website visits, £450,000 worth of PR coverage and £88,550 worth of secondary spend. If you are an attraction, outdoor, sporting or cultural facility in Kent you can take part.

All you need to do is allocate a number of free tickets. This is not just another free promotion – tickets can only be applied for in advance and attractions can limit the numbers of tickets available.

Even if you are not usually open or feel your garden is not looking its best at that time of year there are ways for you to still get involved. Maybe you will consider a special open day just for this event or maybe you would like to offer tickets for another time of year. If your attraction is already free look at how you can add value from free cups of tea or behind the scenes guided tours.  We want everyone in the industry to be able to take part and benefit.

The advantages of participating are numerous – raising awareness of your attraction, gaining PR coverage and encouraging local goodwill and support. This will be translated into word of mouth recommendation and most of all new and repeat visits.

The more tickets you offer and the sooner you get involved the more publicity you will get. We are aiming to make 15,000 tickets available overall to really make an impact!

If you would like to get involved simply complete the short questionnaire at the link below by 31st December 2011 or contact Kelly Sharp on 01227 812905.

To register your interest in My Kent Big Weekend 2012, please go to http://www.visitkentresearch.co.uk/BDO_2012_snap_survey_to_recruit/kent_s_big_weekend_out.htm

We look forward to working with you on this exciting campaign.