Green Advantage
What is Green Advantage?
Green Advantage is a one-day training programme which aims to improve environmental awareness.
The Benefits
Green advantage can offer significant business benefits to employees, managers and owners of organisations in all sectors of tourism industry. These include those working in:
- accommodation
- catering and licensed retailing
- travel and transport
- leisure, arts and entertainment
- local authorities and other public sector organisations
Course Content
Green Advantage is designed to help participants to develop their skills, knowledge and understanding of green issues and actions. The following areas are covered during the day:
Introduction
- The Green Advantage training programme
- Why are we here?
Gaining a green advantage
- What is sustainable tourism?
- The benefits of sustainable tourism
Reducing, reusing and recycling
- The principles of sustainability
- Saving energy
- Using less water
- Making purchasing decisions
- Reducing car use
- Reducing and recycling waste
Using local products, services and facilities
- Creating a sense of place
- The benefits of using local products
- Sourcing, preparing and serving local food and drink
- Promoting local crafts
- Promoting natural and wildlife attractions
- Working with other local businesses
Identifying customer expectations
- Customer expectations
- How green are your customers?
- Adding value to the customer experience
Developing an environmental policy
- Consulting your team
- Looking for innovative ideas
- Making environmental choices
- Preparing your environmental policy
Adapting your marketing
- Building relationships
- Making your marketing more effective
- Adapting your marketing literature and website
Sustaining your green advantage
- Continuous improvement
- The next steps