Smarter Marketing
Smarter Marketing - Information Sheet
Course Aim: A one day course tailored to meet the needs of smaller businesses by combining an introduction to marketing with an overview of e-business and e-marketing techniques.
Duration: 1 Day
Timings: Start 9.15am - Finish (Approx) 4.30pm
Do I need previous knowledge and skills?
No
Who is the course intended for?
Any individual responsible for promoting the business they own or work in whether it is a visitor attraction, accommodation or leisure service provider.
What will I gain from the course?
Ability use practical ideas that give you a head start in promoting your business both online and offline
Ways in which to use the use the media to promote your business and get publicity
What does the course cover?
- Important definitions - marketing - selling - tourism - hospitality - leisure
- Understanding customer needs - the buying and decision making process explained
- Media choices
- What to say in your advertising
- How to make a favourable impression on customers
- Building a database
- What the Internet can do for you
- Making the most of email
- What makes a good web site
Course Method: Discussion groups, PowerPoint presentation
Assessment: None
Next steps: Leading directly on to Winning Websites, Search Engine Optimisation and Learning Bursts