Visit Kent is calling on Londoners, commuters, tourists and residents across the South East to sample the exotic fruits of the Garden of England this week as its summer campaign gets underway.

From Monday (22nd May), striking images of Kent will be displayed across London underground and overground stations, and on a host of digital channels, to inspire people to explore the county this summer.

Each year, Visit Kent embarks on a major summer campaign to promote the county across London. Now in its 7th year, the award-winning Kent Contemporary advertising campaign has been developed in partnership with M&C Saatchi, AKA Media, and Southeastern.

This year’s campaign features images from Hever Castle, Medway Council (in partnership with The Historic Dockyard Chatham), Dover Castle, Viking Bay Broadstairs, Royal Harbour Ramsgate, Shepherd Neame, Canterbury, and Folkestone Artworks.

Visit Kent Head of Marketing, Sinead Hanna, said: We are really excited about launching our summer campaign this week with this beautiful gallery of images. We feel they perfectly encapsulate the drama, culture and coastal beauty of Kent in a way that is bright, witty, confident and relatable.

“We have worked closely with our destinations, our attractions, and our partners at Southeastern to create a series of inspiring images that also include a clear call to action. There are plenty of reasons to choose Kent for the perfect summer staycation, but these 9 will really make your heart sing.”

The campaign will be appearing across London underground and overground stations, including large screens at London Victoria and Liverpool Streets stations, and in targeted digital adverts across TripAdvisor, National Rail, and TFL websites.

Sinead added: “Whatever your interests or travel preferences, Kent has something to offer everyone this summer - from culture-filled city escapes and get-away-from-it-all rural retreats, to jaw-dropping history and incredible family adventures.

“We want to show people the Kent we love, in a modern and exciting new way, and to welcome even more people to The Garden this summer.”

To view this year’s campaign images, and discover nine first-rate reasons to choose Kent this summer, head to http://www.visitkent.co.uk/kent-is-calling-you