Bluewater Announces ‘Refill Me’ Initiative

Published on 7th August 2018

Bluewater has unveiled a new initiative, “Refill Me”, which allows guests to easily identify where reusable water bottles can be refilled with no obligation to purchase. Currently a total of 23 retailers at Bluewater have signed up to take part, with more expected in the coming weeks.

As part of Bluewater’s ongoing sustainability efforts and in a bid to cut single-use plastic consumption, visitors can now fill up their water bottle for free at any Bluewater retailer displaying a Refill Me sticker in its window, with zero obligation to make a purchase from the retailer.

Bluewater brands signed up to the “Refill Me” initiative include Costa, Caffè Nero, EAT, Starbucks, Coffee Republic, Pret, Krispy Kreme, Joe and The Juice, Lakeland, Bills, Côte, Carluccio’s, Pizza Express, Zizzi, Lola’s Cupcakes, Comptoir Libanais, Ask, Gourmet Burger Kitchen, Byron, plus others.The new campaign is part of the centre’s wider green strategy, which includes achieving 100% diversion from landfill and recycling over 90% of all waste being produced on the site.

Robert Goodman, General Manager at Bluewater, said: “Sustainability is an integral part of Bluewater’s culture and we are thrilled to take part in the “Refill Me” initiative. It’s great to see our retailers coming together to encourage guests to reduce the number of plastic bottles being thrown away.”

Bluewater is part owned and managed by Landsec, which is rolling the Refill Me programme out across all of its centres nationwide.

Tom Byrne, Sustainability Manager, commented: “Refill Me is a brilliant way of reducing the amount of waste we produce from single-use plastics. We’re really excited to be able to offer our guests this service as part of their experience.”

For more about Bluewater’s Refill Me programme, visit: www.bluewater.co.uk.