Kent Hospitality and Tourism Guild

We all know what a great industry hospitality and tourism is to work in but we need to be encouraging and supporting others to join us if we are going to be successful.

The Kent Hospitality and Tourism Guild works in partnership with Kent County Council, education providers and other agencies to encourage more people to consider a career in tourism by promoting a positive image of the sector, sharing success stories, supporting young people interested in a tourism career and supporting businesses to recruit and develop young people within their business. 

Kent Guild's Recent Activity

Internship Project

It has been identified that one major challenge our industry faces is an imminent skills gap that needs to be addressed. Visit Kent has worked in collaboration with the Tourism and Events Research Hub at Canterbury Christ Church University on a research internship project aimed to support the Guild’s activity. 

The project looked at ways to support young people access sustainable work placements in the visitor economy by understanding businesses’ requirements and their perceived challenges and benefits to providing these placements. Ruby Berkeley-Cornner, a final year student at CCCU conducted desk research into available resources as well as developing an online survey to capture the perceptions of local businesses.

As a result of the depth of information gathered for the project, which exceeded the initial expectations of an internship project, along with useful feedback from the Guild’s steering group, an Executive Summary Report was produced and it can be viewed here. Also, five Industry Fact Sheets packed with essential information regarding specific placements were put together, to serve as guidance to the businesses that would like to offer work placements opportunities. 



We encourage all hospitality and tourism organisations to take advantage of these resources when looking to expand their teams. As part of the Guild activity, we are holding and celebrating our second Local Tourism Hero Award Competition. Tourism and hospitality businesses are invited to nominate young employees that go the extra mile to exceed customers' expectations for a chance to become Kent's Local Tourism Hero. Employees can also enter the competition by explaining why they love their tourism job. Last year's Local Tourism Heroes were Matthew Coates from Canterbury Historic River Tours and India Marsh, Canterbury Cathedral Lodge Hotel. Click here to see Matthew's blog post about his tourism job. 


The tourism sector is one of the few industries to see a growth in jobs over the last few years and that growth is set to  continue. People 1st research shows that the sector needs to recruit a total of 843,000 staff by 2025 ( 275,000  elementary roles, 95,0000 chefs and 123,200 managers and senior officials) if it is going to achieve its full potential. 

  •  Promote a positive image of the sector and shift perception
  • Create a sustainable and long term infrastructure to support young people looking to embark on a career in the sector
  • Support businesses to recruit and develop young people into sustainable jobs 








Create a winning team

When employees feel motivated, valued and connected to your business, it shows in their customer service and productivity – and on your bottom line! Training programmes can aid productivity, transform customer service and improve work based skills. With so many out there it can be tricky to know about course content and find a place that suits you.

Kent County Council has a good advice section on their website around supporting young people

People 1st  training  guide and providers  explains what each qualification, course and apprenticeship covers, the progression routes and the training providers that offer each programme -



Employing an apprentice is very cost effective and you can apply for various grants. Kent County Council offer expert advice and support from start to finish, as well as funding for certain placements. They will even take care of the paperwork for you! To find out more visit:

Work Placements or Experience

If you are willing to host work experience student let us know as we can put you in touch with local colleges and universities.

Kent Choices Live

Kent Choices Live is an inspirational event exploring work and career opportunities to support people making decisions about their futures.  Visit Kent will be having a tourism zone so if you want to get involved let us know at:

Useful Resources

  • Kent County Council -
  • People 1st- People 1st is the skills and workforce development charity for employers in the hospitality, tourism, leisure, travel, passenger transport and retail industries focusing on transforming skills in the sector through the development of effective recruitment, training and talent management solutions. They have a range of useful tools and research for businesses  -
  • Springboard - Promote hospitality, leisure and tourism as a great place to work and providing specialist services to businesses to attract talent and support HR and CSR priorities -