About us

Building on decades of expertise from Visit Kent, our team combines extensive destination management knowledge with fresh ideas, industry insight and a passion for helping tourism businesses thrive. We work collaboratively with partners across the county to promote Kent as one of the UK's leading visitor destinations, supporting a tourism sector worth more than £4 billion to the local economy.

Our role is to champion Kent's tourism industry through marketing and PR, industry engagement, business support, market intelligence, partnership development and destination promotion. Whether you're looking to grow your visibility, access valuable insights, connect with new audiences or become involved in county-wide campaigns, we're here to help.

Meet the Team

Our tourism specialists bring together more than 40 years of combined experience working across Kent's visitor economy.

Sarah Roots - Non-executive Chair - Grow in Kent

Alex Riley - Programme Manager - Programmes and Commissions

Alanna Kite - Strategic Visitor Economy Partnerships Manager

Raluca Brebeanu - Destination Development & Insights Lead

Josh Carter  - Destination Marketing & Programmes Officer

Sophie Hewitt  - Destination Marketing & PR Lead