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Brown Signs

The County Council has introduced a policy for assessing tourist signing schemes following consultation with District Councils and partners. The Policy has been developed to fit within the national framework set out by the Department of Transport.

The tourism industry is important to the economy of Kent and although the standards can assist tourism development, signposting is directional information and should not be used as a substitute for effective marketing. 

Brown Sign applications are now handled by Kent County Council, please send all inquiries to:


Visit Kent Business
For all general enquiries, please contact the team via email

Postal Address:
10 Best Lane,