Skip to main content

The Cambridge Economic Impact Model is an industry respected tool for measuring the economic impact of tourism in a given area. Knowing the volume and value of tourism is an essential part of developing policies for managing tourism.

The Cambridge Model is a spreadsheet model that produces estimates from existing national and local information (e.g. accommodation stock and inbound trips) of the level of tourism activity within a given local area. The volume of visits is translated into economic terms by estimating the amount of spending by visitors based on their average spend per trip. In turn, the impact of that spending can be translated to estimate the effects in terms of business turnover and jobs.

The standard measures generated in this Model are the total amount spent by visitors, the amount of income for local residents and businesses created by this spending, and the number of jobs supported by visitor spending. This report focuses on total revenue raised from visitor spending across Kent and the estimated number of full-time equivalent and actual jobs.

 

KENT TOURISM ECONOMIC IMPACT STUDY 2022

To view the full press release click here. 

KENT TOURISM ECONOMIC IMPACT STUDY 2021

ASHFORD

CANTERBURY 

DOVER

GRAVESHAM

MAIDSTONE

MEDWAY

SEVENOAKS

SWALE

THANET

TUNBRIDGE WELLS

Visit Kent Business
For all general enquiries, please contact the team via email

Postal Address:
10 Best Lane,
Canterbury,
Kent
CT1 2JB
Visit Kent is dedicated to supporting tourism businesses across Kent