Research

Visit Kent and its partners have a wealth of research and market intelligence to help press, businesses, investors and developers. 

About Kent

Kent County Council monitors, collects and processes a wide range of data about Kent, its population and businesses.

Visit Kent Business Barometer

The Business Barometer is a monthly snapshot of tourism business performance in Kent. Over 45 attractions, 350 accommodation providers, 15 conference venues, 5 cross channel carriers and 14 Visitor Information Centres submit their figures to Visit Kent on a confidential basis. This confidentiality enables businesses to report on issues affecting their results allowing them to benchmark and react quickly to market conditions. For latest reports please click here.

Kent Tourism Economic Impact

The Cambridge Economic Impact Model is an industry respected tool for measuring the economic impact of tourism in a given area. Knowing the volume and value of tourism is an essential part of developing policies for managing tourism. 2015 data revealed that 60.6 million visitors had an economic impact of £3.6 billion in Kent and supported an estimated 72,000 jobs. For latest reports please click here.

Kent District Dashboards

Working with the partners Visit Kent has pulled together fact files about Medway and the 12 Kent districts. For Further information please click here.