At Visit Kent we take great pride in our marketing strategy and strive to achieve standout results in what is a highly competitive marketplace. Kent always has a fresh, contemporary story to tell. Our marketing strategy is – and will continue to be – underpinned by rigorous research so that we can anticipate and meet trends and needs.
We aim both to retain our traditional visitors to Kent and attract new segments so to continue to extend the valuable ‘Garden of England’ brand. Strong image-led digital campaigns, powerful marketing, innovative PR, use of new technologies and social media will extend our reach, bring to life the county, alter perceptions and inspire visitors to come and to stay.
Experience-led marketing campaigns that incorporate greater levels of personalisation are what modern travelers – of all age groups – are now expecting from us as destinations. The touchpoints visitors have with our messaging continually evolves and we strive to understand and exploit these opportunities at all times.
Our marketing and campaign strategy is focused on getting the right content in front of the right audience, at the right time, on the right channel. All our activity is aligned with our Visitor First strategy which responds to emerging visitor trends for authentic experiences and encourages overnight stays.