Skip to main content
  1. Home
  2. Get Involved
  3. EXPERIENCE: Taking Your Ideas to Market
s36-31100-kent-canterbury-dsc_9511.jpg

Experience Development: Research

  • Experience Options Analysis
  • Business Needs Report

    This report looks to present findings from a recent survey, which aimed to capture the needs of visitor economy businesses in Kent The survey focuses on identifying training and skills development businesses now need to inform and adapt their product offering.

    DOWNLOAD THE FULL REPORT HERE

  • Travel Trade Experience Survey Report

    This report looks to present findings from a recent survey which aimed to gathe r insights from domestic and international tour operators and travel trade buyers that work primarily in the leisure and educational sectors, to establish the type of products that are in demand with their clients and what the trade requires in order to work with them

    DOWNLOAD THE FULL REPORT HERE

  • Business Events Experience Survey Report

    This report looks to present findings from a recent survey, which aimed to gather insights from DMCs and buyers that work primarily in the incentive and business events market The survey aimed to establish what products are in demand and what businesses need to do in order to work with buyers and provide support in driving demand for Kent. 

    DOWNLOAD THE FULL REPORT HERE

  • Business Events and Travel Trade Product Testing Report

    This report presents findings from product testing sessions with travel trade and business events buyers. The report aims to provide businesses with insights into how to work with these markets and the type of products they are looking for.

    DOWNLOAD THE FULL REPORT HERE

  • Resident Perceptions report (Wave 1)

    This report is based on findings emerging from the 1st wave of data collection, interrogating perceptions around the impacts of summer tourism.

    As part of the EXPERIENCE programme Visit Kent is carrying out twice yearly Kent Resident Surveys, to gather valuable insights into their perceptions of seasonal tourism, as well as the impact tourism on local communities. By doing this, key trends and parallels can be identified to create an ongoing picture of how tourism activity can impact upon residents’ views towards the sector, as well as highlighting the benefits and challenges it can bring to local communities.

    DOWNLOAD THE FULL REPORT HERE

  • Resident's Perception report (Wave 2)

    This report is based on findings emerging from the 2nd wave of data collection, interrogating perceptions around the impacts of winter tourism.

    As part of the EXPERIENCE programme Visit Kent is carrying out twice yearly Kent Resident Surveys, to gather valuable insights into their perceptions of seasonal tourism, as well as the impact tourism on local communities. By doing this, key trends and parallels can be identified to create an ongoing picture of how tourism activity can impact upon residents’ views towards the sector, as well as highlighting the benefits and challenges it can bring to local communities.

    DOWNLOAD THE FULL REPORT HERE

  • Resident's Perceptions report (Wave 3)

    This report is based on findings emerging from the 3rd wave of data collection, interrogating perceptions around the impacts of summer tourism.

    As part of the EXPERIENCE programme Visit Kent is carrying out twice yearly Kent Resident Surveys, to gather valuable insights into their perceptions of seasonal tourism, as well as the impact tourism on local communities. By doing this, key trends and parallels can be identified to create an ongoing picture of how tourism activity can impact upon residents’ views towards the sector, as well as highlighting the benefits and challenges it can bring to local communities.

    DOWNLOAD THE FULL REPORT HERE

  • A/B Consumer testing campaign

    Delivered to test consumer engagement and responses across the thematic areas messaging approaches.

    Download the full research report

    Download the partner workshop presentation

  • Perception Research

    DOWNLOAD THE KENT DOMESTIC PERCEPTION RESEARCH HERE.

    DOWNLOAD THE KENT PERCEPTION RESEARCH - COUNTRY SUMMARIES HERE

    DOWNLOAD THE KENT PERCEPTION RESEARCH - EXECUTIVE SUMMARY HERE

    DOWNLOAD THE KENT INTERNATIONAL PERCEPTION RESEARCH HERE

Visit Kent Business
For all general enquiries, please contact the team via email

Postal Address:
10 Best Lane,
Canterbury,
Kent
CT1 2JB