Experience Development: Research
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Experience Options Analysis
The Experience Options Analysis highlights the opportunities to develop and enhance new and current product in Kent.
DOWNLOAD FULL OPTION ANALYSIS HERE
DISTRICT FACTSHEETS:
Click HERE to download Ashford Borough Factsheet
Click HERE to download Dover District Factsheet
Click HERE to download Thanet District Factsheet
Click HERE to download Medway Factsheet
Click HERE to download Tunbridge Wells Borough Factsheet
Click HERE to download Folkestone and Hythe District Factsheet
Click HERE to download Canterbury District Factsheet
Click HERE to download Gravesham Borough Factsheet
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Business Needs Report
This report looks to present findings from a recent survey, which aimed to capture the needs of visitor economy businesses in Kent The survey focuses on identifying training and skills development businesses now need to inform and adapt their product offering.
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Travel Trade Experience Survey Report
This report looks to present findings from a recent survey which aimed to gathe r insights from domestic and international tour operators and travel trade buyers that work primarily in the leisure and educational sectors, to establish the type of products that are in demand with their clients and what the trade requires in order to work with them
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Business Events Experience Survey Report
This report looks to present findings from a recent survey, which aimed to gather insights from DMCs and buyers that work primarily in the incentive and business events market The survey aimed to establish what products are in demand and what businesses need to do in order to work with buyers and provide support in driving demand for Kent.
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Business Events and Travel Trade Product Testing Report
This report presents findings from product testing sessions with travel trade and business events buyers. The report aims to provide businesses with insights into how to work with these markets and the type of products they are looking for.
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Resident Perceptions report (Wave 1)
This report is based on findings emerging from the 1st wave of data collection, interrogating perceptions around the impacts of summer tourism.
To create a picture of the current climate, the report will initially begin with a secondary insights section covering any relevant local or national research and trends. Alongside this, where possible throughout the report, any other relevant research findings will also be cross-referenced to enrich survey findings further. This includes any other reports completed as part of the wider EXPERIENCE project and the 2019 Kent Economic Impact Cambridge Model report.
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Resident's Perception report (Wave 2)
This report is based on findings emerging from the 2nd wave of data collection, interrogating perceptions around the impacts of winter tourism.
To create a picture of the current climate, the report begins with a secondary insights section covering relevant local or national research and trends. Alongside this, where possible throughout the report, any other relevant research findings are also cross-referenced to enrich survey findings further. This includes any other reports completed as part of the wider EXPERIENCE project and the 2019 Kent Economic Impact Cambridge Model report.
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A/B Consumer testing campaign
Delivered to test consumer engagement and responses across the thematic areas messaging approaches.
