Experience Development Programme

In light of the current Covid-19 crisis, the tourism, leisure and hospitality industry is having to re-think how to move forward and rebuild business, demand and revenue. Many organisations, both nationally and locally will be forced to re-examine business operations and products, in order to adhere to Government guidelines and social distancing measures.

To survive, businesses will need to adapt existing products to operate both on and off-season, collaborate with others in and out of the sector, and reach out to new audiences to recover and drive business growth.

We’re looking to work with 125 organisations, both traditional tourism businesses and businesses from other sectors from across Kent and Medway to help support develop new experiential tourism products for the off-season. We're looking to hear from all kinds of businesses from attractions and accommodation providers, to artists, musicians, food producers, photographers and more! 

If you have a great idea for a new experience, an idea for collaborating with another business or an existing offer which could be adapted for a new audience, this programme could help.

Project Benefits

The EXPERIENCE Development Programmes delivered by Visit Kent and the Kent Downs AONB will provide expert support for businesses, individuals and organisations to develop new off-season Tourism Experiences.

The Visit Kent programme is open to all tourism businesses in Kent, with any type of experience idea and already has over 100 businesses enrolled on the programme. The recently launched Kent Downs Countryside programme welcomes applications from rural tourism business in the Kent Downs AONB or along the North Downs Way who want to build an experiences based on landscape, wildlife or rural life and culture.

Successful businesses will be provided with a package of support, as set out below. 

  • 1 to 1 consultation - specialist consultancy to support the development of a business plan for the launch of your new product
  • Product testing - market-testing of your concept with consumers and travel trade, and feedback to further develop your product
  • Content development - new photography for your product and inclusion in inspirational content
  • Consumer marketing - inclusion in targeted off-season consumer campaigns to market your product
  • B2B distribution - distribution of your product to the travel trade though our established B2B connections and networks

Download our full applicant guidance document to find a full list of project benefits that you will receive, criteria for eligibility and how to get involved. 

To apply to take part in the Experience development programme, simply download a copy of our application form and submit to Visit Kent on enquiries@visitkent.co.uk.  

There are a small number of spaces remaining on the programme so we have reopened applications for a final third round. The application deadline is 26th February 2021. All successful applicants will be notified by the end of March 2021. 

To find out more about the Kent Downs AONB Countryside Experience Development Programme visit their website.