The Secret Garden of England
We are inviting visitors to start exploring Kent safely this summer through our brand-new campaign, the Secret Garden of England.
Aimed at reassuring visitors that it is safe to experience, and enjoy Kent’s tourism and hospitality industry in-line with the easing of lockdown restrictions, the campaign is supported by a range of engaging digital activity including radio promotion, video seeding, programmatic advertising, paid social media and editorially rich content.
Sitting at the heart of the campaign, a compelling video produced by Kent-based creative agency Inkfield Media, portrays Kent's range of open landscapes, food and drink offerings and iconic sights.
All private sector partners that have paid their 2020/21 investor fee by 19th August will have enhanced opportunities to feature in the campaign activity across the landing page and in the supporting organic content.
PART OF HM GOVERNMENT'S 'ENJOY SUMMER SAFELY' CAMPAIGN
The Secret Garden of England is one of a handful of applications to have secured additional funding to participate in the UK-wide Enjoy Summer Safely initiative, part of HM Government’s overall response to the COVID-19 outbreak. The award of £100,000 that the Cabinet Office will invest in media activity on our behalf has enabled us to extend and further amplify the activity throughout August and September.
The application would not have been possible without funding provided by a range of local authority partners including Kent County Council, Medway Council, Canterbury City Council, Dover District Council, Folkestone & Hythe District Council, Gravesham Borough Council, Swale Borough Council, Thanet District Council and Tunbridge Wells Borough Council.
HOW TO GET INVOLVED
We're encouraging all tourism, leisure and hospitality businesses in the county to share our messages, videos and content across their own channels, to ensure we're all sharing the same messages to welcome back visitors to the region.
We've pulled together a dedicated toolkit for businesses to share advice and guidance on promoting the campaign. The toolkit includes:
- Key partner campaigns and shared messages
- Details of Visit Kent's themed feature content
- Visit Kent's planned, organic digital activity
- How businesses can promote The Secret Garden of England
- Additional information and links